Marketing Cloud Dynamic Preference Center

March 24, 2021 Douglas Karr

If you’ve distributed quotes for your Salesforce-Integrated Marketing Cloud Preference Page to the partner community, the pricing can be extraordinarily expensive and the results can be less than spectacular.

Our dynamic preference center is uniquely engineered so that your marketing team and add, edit, or remove publications and update the content of the page without writing a line of code through the use of Salesforce Data Extensions.

Dynamic Preference Center Options

Our team designs and develops your preference center to your brand requirements. We utilize publication lists to list your active publications (with descriptions), and we integrate every text element throughout the page – from buttons to confirmation messages – to a second data extension. This means that adding, editing, or removing a publication or updating the verbiage on your page doesn’t require a single line of code changing! Your marketing team simply updates the publication list or the preference page content data extension(s) that we implement.

Option A: Cloud Page Solution

  • Discovery Call
  • Wireframe Approval
  • Design Approval
  • Build Data Extension(s)
  • Test and Deploy
  • Email customization with Preference Page Link
  • Education and Documentation for Your Team
  • Investment: $10,000 USD

Option B: CMS / Client Solution

  • Discovery Call
  • Wireframe Approval
  • Design Approval
  • Build Data Extension(s)
  • Build Ajax Controller
  • Build HTML / CMS Integration / Plugin
  • Test and Deploy
  • Email customization with Preference Page Link
  • Education and Documentation for Your Team
  • Investment: $20,000 USD

Restrictions

Additional customization or integrations will require a custom quote. This estimate requires the client to provide a full branding guide and appropriate styling resources and assets. Requires Salesforce with Publication Lists utilized. Contract requires payment upfront.

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Douglas Karr

Douglas is globally recognized as a leader in digital transformation. He's the co-host of Dell's Luminaries podcast, author of a Corporate Blogging Dummies Guide, is the founder of Martech.zone, and is a member of the Forbes Agency Council. He keynotes and speaks at conferences all over the world. Douglas also trains and develops workshops and curricula in coordination with Butler's Lacy School of Business.