Marketing Cloud First Step Implementation

Marketing Cloud First Step Implementation

The analogy that we provide executives when they’re investing in Salesforce technology is that they’re buying a race car. Your company can’t simply jump into the car and expect to win races, you need to customize the car to the race, develop your staff, and continue to enhance and optimize the solution.

Executives are under more pressure than ever to understand the pulse of their business – and at the heart of building awareness and driving leads and conversions is their marketing communications. In fact:

Email marketing ROI stands at 4,200% or 42x. For every dollar brands invest in email marketing, they receive $42 in return.


Highbridge focuses on assisting their clients to fully realize their return on technology investment to digitally transform their business. This requires a focus – not just on implementation – but on talent, strategy, and execution.


First Step is our implementation program for clients to launch and begin using the features of Salesforce Marketing Cloud. Steps include configuration of marketing cloud, integration of Salesforce, and automating your marketing communications so that you can quickly realize your return on investment.

A healthy Marketing Cloud implementation ensures:

  • Deliverability – your email platform is properly implemented to ensure your messages are making their way to the inbox.
  • Optimized – your emails are fully responsive for all screen sizes and devices.
  • Personalized – your communications are segmented, personalized and dynamically populated to maximize engagement.
  • Automated – your marketing communications lead your customers through their journey, maximizing your return on investment.
  • Scaled – with a world-class platform, your marketing communications can be enhanced through other channels and with omni-channel interaction recorded.

Highbridge Marketing Experts work personally with your staff to setup your business unit, connect to Salesforce, create data extensions, design your mobile responsive email template, develop your first customer journey, and create activities and schedule them in automation studio. .

We have a proven track record of Salesforce pipeline implementation that will result in accuracy, actionability, close rates, close acceleration, and yield.

Contact us for a walk-through of our program.

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